Marketing Management — Russell S. Winer et al. (2011)

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Description

Book Description

The marketer’s world has changed substantially since the development of the Internet. Social networking sites make world-of-mouth a critical marketing tool. This textbook goes beyond the basic concepts of marketing to presents a strategic, integrative perspective that incorporates information on how to utilize new technologies.

Book Details

  • Author: Russell S. Winer, Ravi Dhar
  • Publisher: Pearson
  • Published Date: 2011
  • Published Year: 2011
  • Language: English
  • ISBN-13: 9780136074892

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