E-Commerce 2021-2022: Business, Technology and Society, Global Edition — Kenneth C. Laudon et al. (2021)

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Description

Book Description

For courses in e-commerce. The most up-to-date, comprehensive overview of e-commerce today Lively and fun to read, E-commerce 2021: Business, Technology, and Society is an in-depth, thought-provoking introduction to e-commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook®, Google®, Twitter®, Amazon®, Pinterest®, eBay®, Uber®, WhatsApp®, and Snapchat® illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire 16th edition has been updated through October 2020, and includes up-to-date coverage of privacy and piracy, government surveillance, cyberwar, fintech, social local-mobile marketing, internet sales taxes, and intellectual property.

Book Details

  • Author: Kenneth C. Laudon, Carol Guercio Traver
  • Publisher: Pearson
  • Published Date: 2021-07-01
  • Language: English
  • ISBN-13: 9781292409320

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