Marketing Channels: Pearson New International Edition — Anne Coughlan et al. (2013)

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Description

Book Description

For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems. Marketing Channels shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.

Book Details

  • Author: Anne Coughlan, Erin Anderson, Adel El-Ansary, Louis W. Stern
  • Publisher: Pearson
  • Published Date: 2013-07-17
  • Published Year: 2013
  • Language: English
  • ISBN-13: 9781292023502

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