Social Marketing — Lynne C. Eagle et al. (2013)

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Book Description

This text explores the complexities involved in researching, planning and implementing effective social marketing programmes, using illustrative cases from both successful and unsuccessful real-world programmes.

Book Details

  • Author: Lynne C. Eagle, Stephan Dahl, Susie Hill, Sara Bird, Fiona Spotswood, Alan Tapp
  • Publisher: Pearson
  • Published Date: 2013
  • Published Year: 2013
  • Language: English
  • ISBN-13: 9780273780991

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