International Business: The Challenges of Globalization — John J. Wild et al. (2013)

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Description

Book Description

For introductory International Business courses with the need for a brief, accessible text. This Global Edition has been edited to include enhancements making it more relevant to students outside the United States A readable, concise, and innovative tour through the discipline, International Business: The Challenges of Globalization presents the subject matter in a comprehensive – yet succinct – framework. Real-world examples and engaging features bring concepts to life and make international business accessible to all students.

Book Details

  • Author: John J. Wild, Kenneth L. Wild
  • Publisher: Pearson
  • Published Date: 2013-01-02
  • Published Year: 2013
  • Language: English
  • ISBN-13: 9780273786979

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