Essential Guide to Marketing Planning — Marian Burk Wood (2017)

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Book Description

Use this 4th edition to gain insights from the experiences of marketers worldwide and apply your knowledge to develop a marketing plan of your own. Chapters guide you through researching your market, analysing your competitive situation, objectives setting and deciding on marketing strategies to develop a creative, effective marketing plan for any product.

Book Details

  • Author: Marian Burk Wood
  • Publisher: Pearson
  • Published Date: 2017-01-16
  • Published Year: 2017
  • Language: English
  • ISBN-13: 9781292117546

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