The New Business Road Test: What Entrepreneurs and Investors Should Do Before Launching a Lean Start-up — John Mullins et al. (2018)

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Description

Book Description

Building on lessons learned by studying numerous entrepreneurs, this book details the author’s seven domains model for assessing new business ideas. The model is comprised of four market and industry domains and three related to the entrepreneurial team.

Book Details

  • Author: John Mullins, John Walker Mullins
  • Publisher: Pearson
  • Published Date: 2018
  • Published Year: 2018
  • Language: English
  • ISBN-13: 9781292208398

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