Marketing Plan Handbook: Pearson New International Edition — Marian Burk Wood (2013)

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Description

Book Description

For marketing courses that focus on creating a marketing plan. A step-by-step guide to creating a customized marketing plan. The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.

Book Details

  • Author: Marian Burk Wood
  • Publisher: Pearson
  • Published Date: 2013-07-30
  • Published Year: 2013
  • Language: English
  • ISBN-13: 9781292021676

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