Sustainable Marketing — Diane Martin et al. (2013)
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Description
Book Description
For courses in Sustainable Marketing or as a supplement to marketing courses that include sustainability as a focus. A lasting approach to marketing. As the engine that drives the global economy, marketing leaves an enormous footprint on the environment and society. To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuable-and lucrative-sustainable marketing strategies.
Book Details
- Author: Diane Martin, John Schouten
- Publisher: Pearson
- Published Date: 2013-11-01
- Published Year: 2013
- Language: English
- ISBN-13: 9781292040899
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